There have been a lot of noted changes within the health care industry in 2014 that have affected everything from medical billing to patient data sharing to insurance reform. However, not all of these advancements are as well known to the general public. Understanding the consumer side of the health care experience is important for practices and doctors to manage their practice's value.

A recent survey from PricewaterhouseCoopers shows how modern advancements in health care, such as the implementation of the Affordable Care Act, the growing impact of digitized medicine and the influx of value-based care, are impacting average patients' minds.

Here were the top 10 health industry issues for consumers, according to the source:

1. DIY health care
Wearable gadgets and medical kits are growing in popularity thanks to the digital advancements and increased mobile phone usage over the past decade.

2. Mobile app communication
More doctors are able to communicate via mobile phone, including diagnoses and treatment plans. However, the survey noted that more streamlined and secure messaging systems need  to be a part of this technology moving forward to protect patient data and remain HIPAA-compliant.

3. Privacy and convenience
When it came to privacy versus convenience in the survey, data security won, and most consumers said they would be willing to share their health data if they personally saw value in doing so.

4. High-cost patients spark innovations
Co-morbidities, especially with baby boomers heading into retirement, are helping develop creative solutions for care delivery and patient management.

5. A greater demand for positive outcomes
Because more people have insurance in the U.S. and tech advancements are changing the way health care is conducted, the expectation for positive outcomes is only increasing.

6. Transparency
Clinical trial data initiatives regarding transparency are set in 2015 to improve patient experiences and strengthen the relationship between pharmaceutical companies and doctors.

7. The newly insured
Since it has been almost a year since the onset of the Affordable Care Act, here will be more demographic information and marketing strategies available for those who are new to health insurance.

8. Physician 'extenders'
These new ventures "are becoming the first line of care for patients," according to Healthcare IT News. Consumers should expect these to rise in popularity as digital solutions for patient monitoring become more popular.

9. Millennials
Many young people signed up for health care exchanges in 2014, so health care companies will be tasked with catering their models to a next generation of consumers.

10. Non-traditional partnerships
Many health care companies are forming partnerships in several categories, including patient outcomes, care delivery and population health management.